Company profile

About Great Singapore Steels

Great Singapore Steels is a trusted destination for kitchenware, cookware, dining products, appliances and household essentials, with a legacy of 85 years and counting.

Across generations, the business has served customers seeking dependable everyday kitchen essentials as well as elegant products for dining, gifting, festivals, weddings and special occasions. Its range brings together traditional kitchenware, modern cookware, crockery, cutlery, appliances, brassware and kitchen décor under one roof.

85 Years of Trust in Every Kitchen

For over eight decades, Great Singapore Steels has been part of kitchens, homes, celebrations and family traditions. From dependable everyday utensils to elegant crockery, modern appliances, traditional brassware and thoughtful gifts, we bring together products that combine utility, quality and timeless appeal

Mission

To provide reliable, functional and thoughtfully selected kitchen, dining and home products that serve the changing
needs of households, professionals and gift buyers while maintaining quality, fair value and trusted customer
service.

Vision

To become a trusted modern destination for kitchen and dining products while carrying forward the values and
customer relationships built during an 85-year legacy.

Our Core values

Quality Standards, end to end.

Trust

Maintaining honest and dependable relationships with customers.

Quality

Offering carefully selected products suited to everyday and specialpurpose use.

Customer service

Helping customers choose products according to their needs and budget

Variety

Providing traditional and contemporary products across multiple materials, styles and price ranges

Heritage

Respecting the experience and goodwill built over generations

Innovation

Adopting modern products, technology and convenient digital shopping methods

Fair value

Striving to provide suitable products at transparent and reasonable prices.

Function with beauty

Selecting products that are practical, durable and visually appealing.